This Facebook song video I originally saw on the Small Business Internet Marketing Blog of Julie Weishaar (@NewHorizons123) is the perfect example of content that will go viral and be spread far and wide.
This video is better than anything I’ve ever seen put out by Facebook. I have only seen a couple of videos that I found as entertaining and that made me smile.
One was the United Breaks Guitars Video I wrote about on GrowMap that has 9,822,277 views and the other was the Wedding Dance video that got 60,582,511 views.
The Facebook video below is up to 7,675,500 views.
If you want to get viral marketing working for you, it is very likely that you will not be able to produce these kinds of videos yourself. You need someone with a track record and real talent to produce viral videos.
Rhett and Link definitely have that ability. They have created web videos (which you can see at these links) for McDonalds and Coke, Dentyne Gum, Taco Bell, Alka-Seltzer, Food Network, Microbilt, Sanyo, Kotulas, TV Guide, Baby Ruth, Starburst, Hummer, and Cadillac, as well as integrating smaller brands such as Smule, AJJ Cornhole, and iRESQ – (click each brand for an example of the campaign).
Rhett & Link are a North Carolina-based comedy duo consisting of life-long best friends, Rhett McLaughlin and Link Neal. They are best known for their internet videos and are self-proclaimed “Internetainers”. They have been featured on CNN, BBC, NPR, TV Guide, E! News, TMZ, The Jay Leno Show, Lopez Tonight, Last Call with Carson Daly, and Ellen.
In addition to their web presence, Rhett & Link are also musicians and filmmakers, and have worked in network television as hosts. They own and operate a video production company, Rhett & Link, Inc. and can be found on Facebook.
[Disclosure: Neither Gail Gardner (the author of this post) nor Blitz Local have a business relationship with nor personally knows or has a personal or working relationship with Rhett or Link.]