The Impact of Facebook on PPC Advertising: A Case Study – Liveblogged
Speaker: Dan Thut, Rocketer, attempts to demonstrate how to use Facebook ads to grow the volume and efficiency of a PPC campaign, using a case study. Chris McDonagh, webcast producer/moderator of searchmarketingnow.com introduced Marc Poirier, the CMO of Acquisio. Poirier talked a little about their software and introduced Dan Thut of Rocketer. The question many …
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