SEOs use a variety of tactics to determine what Google thinks about them– their homepage PR, backlinks listed, page indexed, rankings on key terms, how much traffic they get, and so forth. One of my favorites is to look at how many sitelinks are listed. Below is a search on our company name. See those …
If you’re an affiliate, you’ve heard a lot about local. Drive down the street and look at all those businesses– 40% of them don’t have websites, and of the ones that do, only 8% are doing PPC. Of those that are doing PPC, it’s highly unlikely they’re as good as you. But while setting up …
At the Webby Awards, we are constantly monitoring social networking platforms to bring our fans our unique view into the ever-changing landscape of what’s happening online, in order to provoke and inspire by highlighting some of the most innovative work and trends on the Internet. One such trend that we’ve come across is what we …
In a perfect world we would be able to ask our visitors and prospects where they heard about us, and they would say something like this: “After performing a Google search for ‘local blue widgets’, I found your sponsored ad toward the bottom of the first page. Your ad looked more professional and appealing than …
Small businesses spend money on marketing via yellow pages, coupons, direct mail, better signage, internet advertising, radio and TV spots, newspapers, flyers, bakesale and any other variety of marketing tools. But how much should you spend overall on marketing? And then how much should you allocate between each of these channels? The ROI calculation is …
One of the best sessions held at SMX was the Facebook session; about an hour and a half tutorial on how to use Facebook ads, and some new changes made to the platform (you can also read about it here). If you’ve been advertising on Facebook recently at all, most of it wasn’t breaking news, …
BlitzLocal Blog | Sharing online marketing tips and tricks Read More »
At the Webby Awards, we are constantly monitoring social networking platforms to bring our fans our unique view into the ever-changing landscape of what’s happening online, in order to provoke and inspire by highlighting some of the most innovative work and trends on the Internet. One such trend that we’ve come across is what we …
BlitzLocal CEO Dennis Yu is speaking June 9-10 at The SES (Search Engine Strategies) Conference and Expo in Toronto. Here’s the rundown of the event — hope to see you there! Facebook Feeding Frenzy: Targeting Opportunities, Privacy Challenges Facebook and other social media platforms (Twitter, LinkedIn) offer tremendous new segmentation and ad targeting opportunities to …
BlitzLocal Blog | Sharing online marketing tips and tricks Read More »
Congratulations to Veronica Stecker and Gordmans “Choose Your Outfit” app’s acceptance into the Facebook Studio Awards! In addition to managing Gordmans’ television, print, and digital marketing, Veronica maintains a blog on all things social at VeronicaStecker.com. Working with BlitzLocal, the “Choose Your Outfit” app launched on July 18th, 2011 and ran through August 19th, 2011. …
Name your Facebook page after your business. By using the same business name you use for your directory listings on Google, Yahoo!, Bing, CitySearch, Ask Local, etc., you crate consistent data which sends trust to the search engines and helps your business rank higher in Google. Get your custom Facebook URL for your business. Go …
Company name: Design Matters Home Hometown: Louisville, Colo. (Old Town) Website: Design Matters Home (http://www.designmattershome.com) Years in business: We opened our office in Old Town Louisville in 2008. Motto: “Your design matters, our expertise, results you want!” Describe your business in 50 words or less: Design Matters believes that design is important, if not critical, …
BlitzLocal Blog | Sharing online marketing tips and tricks Read More »
We plotted out every team’s fan count, engagement rate (social metrics), win/loss record, average attendance, merchandise sales, and the population of the city the team plays in (real-world data), looking for correlations and patterns. Ultimately, the best metric was the ratio of average attendence to fan count, though looking at Merchandise sales and standings was …
Comparing Social Metrics to Real-World Data with Major League Baseball Read More »
This handy tool uses Facebook’s authentication to download information about your personal Facebook usage. This is NOT the same as analytics for Facebook pages. But it does use the same permission requests you’d need to play Farmville or a related game. For those non-geeks out there, the Wolfram Alpha search engine does computation. Put in …
Credit unions tend to have fewer fans than large national banks making higher engagement rates easier to attain. 8 of the top 10 in terms of fan count are banks. Chase: 3,364,793 fans, Capital One: 2,556,273 fans, American Express: 2,470,220 fans These three banks account for about 85% of the market share Since engagement percent …
We plotted out every team’s fan count, engagement rate (social metrics), win/loss record, average attendance, merchandise sales, and the population of the city the team plays in (real-world data), looking for correlations and patterns. Ultimately, the best metric was the ratio of average attendence to fan count, though looking at Merchandise sales and standings was …