BlitzLocal Blog | Sharing online marketing tips and tricks

Google Voice is a great service, but it looks like the voice mail to text translation service is far from perfect. Take this message we received, for instance. It’s mostly intact but the translator seems to have problems making out names and some words. Most of the time, it seems to spit out some pretty wacky transcripts. So unless you have perfect annunciation, speak slowly and clearly, expect bizarre messages like this one!
“Hey Dad, It’s drinking again. Sorry I missed your call. I’m around for a while (248) 996-7926. I will put my phone off of 51, so I’m here at this time. Thanks bye bye.
Play message“
You can use this tool inside Facebook’s Graph API to find multiple pages for any business or brand! First, go to the Graph API inside the Facebook Developers page. Scroll down until you get to the ‘Searching’ section. You will see that Facebook supports search for many different objects. We’ll use pages to search for all Fuddruckers’ Facebook pages.
After clicking on the ‘Pages’ link, we are taken here. The search is defaulted to search for platform, and we can change where it says platform to Fuddruckers in the url so now it starts with:
To pull more than 25 search results, add:
The search will now pull 200 results with the name of each page, its category, and id number
We are interested in the id number because we add it to the end of to bring us to their page
Select all, and copy to a new workbook in Excel, and run a simple ‘Sort’ on the data so we can isolate the user id for each Facebook page.
After the sort, you will end up with a list where all of the id numbers are together. Isolate these and paste them to a new workbook.
We will now use the find and replace feature to:
find: “id”:
replace with:
click replace all
Use the find and replace tool to clean up the rest of the apostrophes and spaces, replacing them with no characters. Your list of the top 200 Fuddruckers pages is now be ready to go!
The hashtag #GRAMMY received over 7.0 million mentions through Twitter this year while its counterpart #OSCAR received only 1.9 million mentions with 633,874 users tweeting about this during the show.
Adele was mentioned over 3.8 million times on Twitter, and spiked at over 700,000 mentions at one given time. That tops any Actor/Actress Mentioned at the Academy Awards, with Brad Pitt being the most talked about actor (62,025 mentions) and Meryl Streep most talked about actress (38,202 mentions).
As you might expect, the Oscars generated the most buzz at the end with over 125,000 mentions per 5 minutes during the announcement of Best Actress (Meryl Streep), Best Actor (Jean Dujardin mentioned 64,000 times), and Best Picture (The Artist). Most mentions were directed at “The Artist” – the first silent film to win an Academy Award since 1929.
The Grammy awards generated the most attention during Adele’s performances, award speeches, and a performance by Rihanna that generated over 700,000 tweets. Comparing that to the Academy Awards, no single celebrity could match any of the Grammy traffic, even as Oscar traffic is still very timid.
Though the awards themselves may not have generated much talk during the show, the Academy may make up through the memes now spreading around the Internet. These moments include the Angelina Jolie Leg-bomb now being photo-shopped across the world into famous pictures, The Robert Downey Jr. Tebowing, and Sasha Baron Cohen dropping the supposed ashes of deposed dictator Kim Jong Il onto the unsuspecting Ryan Seacrest (326 Tweets).
Social TV sites such as GetGlue did help pull in the Oscar ratings creating an extra 60,000,000 impressions across Facebook and Twitter, but is unclear whether this helped or deterred conversations.
As an advertiser, one has to think hard about next year’s awards show season and where to start placing budgets. Crowd sentiment played a factor at The Grammy Music Awards, where Adele – the top mention and new Social Media favorite – had recently overcome vocal surgery. Many tweets were sent because of the inspiration they gave; unfortunately there were no such stars at this year’s Academy Awards. Best advice for advertisers; keep track of the stars rising and falling. If there is a star about to undergo major surgery or a big life changing event who also is up for an award, you can bet it will generate a huge amount of traffic when the award is announced. Also, look next year for the Oscars to be brought to online viewing, as this will also play a huge factor in viewership and interaction.
As Billy Crystal put it best, “There is nothing Americans enjoy more than watching millionaires giving each other Golden Statues.”
About the Author:
Andrew Corliss Facebook Analyst for Blitzlocal. Graduated from the University of Northern Colorado in 2011 specializing in Marketing and Analytics. He has worked on a variety of projects in advertising and brings his wealth of experience and knowledge to BlitzLocal.
Congratulations to Veronica Stecker and Gordmans “Choose Your Outfit” app’s acceptance into the Facebook Studio Awards! In addition to managing Gordmans’ television, print, and digital marketing, Veronica maintains a blog on all things social at Working with BlitzLocal, the “Choose Your Outfit” app launched on July 18th, 2011 and ran through August 19th, 2011. The interactive app allowed Facebook fans to dress a male or female avatar with Gordmans’ clothing and accessories. In order to use the “Choose Your Outfit” app, users had to fan Gordmans’ Facebook page. After a fan had chosen their outfit on the app, they received a 15% off coupon for use at any of Gordmans’ locations. Gordmans ran sponsored story Like ads and Friend of Fan ads to drive users to the “Choose Your Outfit” app. The campaign drove 10,376,388 impressions and 8,771 connections. These are great statistics, but the most telling of all was that Gordmans saw their average transaction size more than double from $32.00 to $68.00. Keep up the fantastic work Veronica! There are surely great things coming from Gordmans after the amazing “Choose Your Outfit” app and campaign.
About the Author: Travis King is Manager of Facebook Marketing at BlitzLocal.
this is a guest post by Sundeep Kapur, his website is, he’s also a Digital Evangelist for NCR.
Year over year the amount of content available on Facebook has increased dramatically. More brands are beginning to leverage this channel and while the number of consumers on Facebook continues to grow, it is going to get harder for brands to attentively engage consumers. Here are some key points highlighted in this report.
Successful brands need to focus on increasing interaction effectiveness with their consumer base. You do this by increasing the frequency of exposure, paying close attention to what is being discussed, and focused advertising.
Interactions with consumers will occur as you post and more than 70% of the interaction occurs within the first hour. So keep up your efforts on posting more often and monitoring right after you post versus posting and “going to bed.” Also, a post with a “question” tends to drive increased interaction.
Don’t forget that advertising does work. Your engagement rate can go up by 21% to 43% by knowing what to say, when to say, and of course how you say things on Facebook.
Brands have a significant opportunity to leverage social. The key to success is to understand how much of the social data is public, how to collect the data without alienating the consumer, and how best to quickly use the data that is collected.
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