When Google’s Panda update started targeting on-page optimization that were considered low-value—with special focus on duplicate content and outbound links that appeared to be spam—it caused quite a controversy. Now, the most recent Penguin update, which targets primarily inbound links and links that are particularly identified as unnatural, controversy has once again arisen. Many businesses …
Credit unions tend to have fewer fans than large national banks making higher engagement rates easier to attain. 8 of the top 10 in terms of fan count are banks. Chase: 3,364,793 fans, Capital One: 2,556,273 fans, American Express: 2,470,220 fans These three banks account for about 85% of the market share Since engagement percent …
In 3 days in Toronto, Canada, I’m excited to moderate a panel on this topic, as part of Socialize Toronto, a conference on monetizing social media. The geeks will talk about the Don’t Be Evil Toolbar, made by Facebook and Twitter folks. Or maybe the components of EdgeRank– the relative weightings of likes, comments, and …
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By Dennis Yu Despite some glimmers of hope in the U.S. economy, experts continue to see a perplexing economic trend known as a “jobless recovery.” Employers are reluctant to hire new workers, not because demand is low, but because they’re worried about hiring too soon after the worst recession since the Great Depression. In March, …
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Knowing and understanding the following, “6 Biggest Business Mistakes On Facebook,” will help any business tackle Facebook with a proper footing towards achieving tremendous marketing results. 6) Making The Wrong Type Of Facebook Page *RcFishingWorld would be much better off on Facebook with a business page instead of a personal profile. Personal profiles are the …
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We plotted out every team’s fan count, engagement rate (social metrics), win/loss record, average attendance, merchandise sales, and the population of the city the team plays in (real-world data), looking for correlations and patterns. Ultimately, the best metric was the ratio of average attendence to fan count, though looking at Merchandise sales and standings was …
There are no fundamental differences between the ranking algorithms of mainstream search engines (Google, Yahoo! & Live Search etc.) and other leading Asian-language search engines (Baidu etc). However, when you’re optimizing an Asian language website, there are certain rules you have to follow and some tactics and tools will help you to achieve the desired …
To succeed in social media you must engage your fans and build relationships that go deeper than a transaction. Facebook gives you a chance to humanize your brand and makes it easy to educate and entertain your customers. If done correctly, your fans will become your advocates spreading not only awareness, but endorsement as well. …
Google Voice is a great service, but it looks like the voice mail to text translation service is far from perfect. Take this message we received, for instance. It’s mostly intact but the translator seems to have problems making out names and some words. Most of the time, it seems to spit out some pretty …
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This handy tool uses Facebook’s authentication to download information about your personal Facebook usage. This is NOT the same as analytics for Facebook pages. But it does use the same permission requests you’d need to play Farmville or a related game. For those non-geeks out there, the Wolfram Alpha search engine does computation. Put in …
What Facebook knows about you– a free tool by Wolfram Alpha Read More »
If you’re an affiliate, you’ve heard a lot about local. Drive down the street and look at all those businesses– 40% of them don’t have websites, and of the ones that do, only 8% are doing PPC. Of those that are doing PPC, it’s highly unlikely they’re as good as you. But while setting up …
this is a guest post by Sundeep Kapur, his website is www.emailyogi.com, he’s also a Digital Evangelist for NCR. Year over year the amount of content available on Facebook has increased dramatically. More brands are beginning to leverage this channel and while the number of consumers on Facebook continues to grow, it is going to …
“We want to take our interior design and real estate home staging business to the next level in our local market. We know a strong web presence is a key part of success in today’s locally oriented small business world so we turned to BlitzLocal for help. BlitzLocal’s quick start program fit our needs and …
This handy tool uses Facebook’s authentication to download information about your personal Facebook usage. This is NOT the same as analytics for Facebook pages. But it does use the same permission requests you’d need to play Farmville or a related game. For those non-geeks out there, the Wolfram Alpha search engine does computation. Put in …
Retargeting is a new buzzword that is quickly spreading through the marketing community. Many online business owners have heard the term recently but aren’t quite sure what it means. I spent some time researching this fast-growing marketing technique and wanted to share my findings with you. Let’s start with a common definition of retargeting. Retargeting, …